NIAA — derived from the Gujarati word for achievement and friendship — embodies relationships that sparkle with meaning. For this radiant brand, we built an identity as timeless as the diamonds it adorns.
Bluehands developed NIAA’s complete brand ecosystem — from logo and brand identity to an intuitive brand guideline that defined every visual and emotional element.
We structured a typography and tone system that captures modern grace with cultural poise, and extended this across every brand expression — including collaterals, thank you cards, business stationery, exhibition stall design, and social media storytelling.
Every design decision echoed the promise of craftsmanship, clarity, and understated luxury.
